SEO Content: What It Is & How to Create It
What Is SEO Content?
SEO content is website content (like blog posts, product pages, and images) that’s optimized to appear prominently in search engines like Google. So it can generate high-quality, unpaid traffic.
In other words, it’s online content that’s:
- Centered around topics target audiences search for
- Created with search engine ranking factors in mind
For example, pet furniture company Hepper creates SEO-driven content like this:
And that page gained Google rankings for associated keywords like this:
SEO content helped Hepper grow organic traffic by roughly 600 times over two years. And increase product sales revenue by 2,964%.
Your company could do something similar.
Note
SEO typically stands for search engine optimization. But you’ll likely hear people refer to “SEO-optimized content” or “search engine-optimized content.”
How to Create SEO Content
Learn how to create SEO content step by step:
1. Conduct Keyword Research
Keyword research is the process of finding what people search for in search engines.
It allows you to identify SEO content ideas that are:
- Relevant to your brand
- Popular among searchers
- Feasible to rank highly for
And that means the resulting content is able to generate valuable traffic.
To get started, enter a topic relevant to your brand into Semrush’s Topic Research tool.
Then, choose your target country and click “Get content ideas.”
The tool will collect content ideas related to your topic.
Click “Show more” on any idea to see:
- Subtopic Volume: The average number of monthly searches for the subtopic keyword. The higher the number, the higher your SEO content’s potential reach.
- Difficulty: A measure of ranking difficulty expressed as a percentage. The higher the score, the harder it’ll be to earn a prominent ranking that gets lots of clicks.
- Topic Efficiency: A measure of subtopic volume relative to difficulty. The higher the rating, the better the ranking opportunity.
- Headlines: The titles of the most linked-to pages on this topic. You can click the arrow icon to visit each page and see what the content is like.
- Questions: The most-searched questions related to the topic. Answering frequently asked questions can be a good way to attract and engage target audiences.
- Related searches: Related searches that appear on Google’s search results page. These might spark other SEO content ideas.
Here’s a quick intro to some other keyword research methods:
- Search a keyword database. Use the Keyword Magic Tool to search our database of over 25 billion keywords. You can filter for question keywords, low-difficulty keywords, etc.
- Check for keyword gaps. Use the Keyword Gap tool to identify instances when competitors rank higher than you. Or appear for keywords that you don’t.
Once you’ve found a keyword you’re interested in, analyze the search engine results page (SERP). We’ll explain how in the next section.